Alberto Mucignat

Alberto Mucignat


Random thoughts around web stuffs (è tutto un equilibrio sopra la follia)

dicembre: 2016
L M M G V S D
« Nov    
 1234
567891011
12131415161718
19202122232425
262728293031  

Categorie


Web form più umane

AlbertoAlberto

Nell’ultimo illuminante articolo Luke Wroblewski spiega la differenza tra fare data entry e invogliare gli utenti a compilare una web form.

Tra le varie citazioni che mi sono appuntato, spiccano le seguenti:

No one really wants to fill in a form; they want what is on the other side: to buy a book, to register to vote, to join a club. They aren’t slogging through a Web form to practice their data entry skills. They have clear goals. Sadly, many Web forms do a poor job of aligning with people’s actual objectives.

E ancora:

Instead of thinking in terms of required information and user accounts in a database, think about the information that will allow people to accomplish their goals with minimal overhead and a clear sense of purpose—so they don’t question, “Why am I being asked this?”

Ecco, raccolto in due frasi, il lavoro di interaction design sulle form.

Insomma, ogni volta che si lavora ad una form qualsiasi, dobbiamo renderci conto che l’utente non ha nessuna voglia di fare data entry. Compilare lunghissime form è so-booooring dal punto di vista della user experience.

Dobbiamo invece dare all’utente la sensazione che, compilando la form, stia facendo qualcosa che lo porta verso il compimento del task per cui è venuto nel sito.

Nel costruire la form, Luke suggerisce di chiedersi:

  • Is this information necessary to give people what they want (the core purpose of the application)? If not, chances are people will question why they are being asked.
  • Will there be a better time to collect this information? Asking people for information once they are already using an application is often more successful than asking them before they start using the application.
  • Is there a way to explain why certain information is required? Clarifying how the information being collected aligns with people’s goals helps reassure them that they are making forward progress.
  • Are there better ways of collecting the information needed? After all, Web forms are not the only way to get input from people online.

Forse è bene sapere che un’alta percentuale di drop-off in un processo di registrazione può essere dovuta anche al fatto che l’utente si annoia a morte.

Sul tema segnalo, sempre da LukeW:

Comments 0
There are currently no comments.